The Pas Jalou Swimwear brand was officially launched on the beautiful island of Saint Lucia, on April 29th 2018. The name “Pas Jalou” evolved from the Saint Lucian creole dialect, which means, “Don’t be Jealous”.
The Name Pas Jalou was chosen because we saw the need to send a message out to the world, that we should not be envious of what our peers may have achieved throughout their life because we can have it too. Too often our present generation and other generations constantly compare themselves to one another.
The Pas Jalou brand aims to provide fashionable style swimwear to women of almost all body types. The brand also offers uniquely styled, clean-cut board shorts for men and boys from ages 6 months and up.
Kashima Montoute, who has a Graduate degree in Finance from Leicester University, is the passionate entrepreneur behind the brand. For some more insight on the new and young entrepreneur please check out her latest article from “The Yo Magazine” on our instagram page @pasjalouswimwear.